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However, please note that if you do select such setting, you may not be able to access the full functionality of our website. The most common browser settings in this respect will be explained below. If you do not agree to our use of cookies in this way, you should refuse the use of cookies by selecting the appropriate settings on your browser or not use our Sites. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you.īy using our Sites, you are consenting to our use of cookies in accordance with this Cookie Policy. You have the choice to accept or decline cookies by way of consent. Although most Web browsers automatically accept cookies, the decision of whether to accept or not is yours. The use of cookies is standard on the Internet. It should be read in conjunction with our Privacy Notice. It sets out our use of cookies and other similar technologies on our Site. This Cookie Policy applies to the website and application (“Sites”) which are operated by or on behalf of Shiseido Co., Ltd. Since the amazing journey, Japanese culture has always inspired Serge Lutens and lead him to redefine the essence of beauty.Įventually, every encounter happened in Japan had inspired Serge Lutens to create the ‘Nécessaire de Beauté (BEAUTY ESSENTIALS) make-up collection in the 2000s – it is delicate, comprehensive and absolute, allowing women to be a better version of themselves, unvarnished and uncompromising! Their national character has been developed as “delicate, comprehensive and absolute”. He had great respect for their professionalism and thought that the sense of insecurity caused by natural hazards like earthquakes, had made them to be well prepared for the uncertainty, ensuring that everything must be under control and maintained in complete order.
Serge Lutens was also deeply inspired by the determination and the craftsmanship of the Japanese. This instinctual way of self-expression motivated Serge Lutens to create his own style persistently in the future. The absolute white foundation with vivid red lips in Kabuki makeup turned him into the perfect woman. Japan – an inspiration of delicate, comprehensive and absolute creationsĭuring his journey, he met Bando Tamasaburo, a legendary practitioner of Kabuki who specialized in female characters. He embarked on this journey with great excitement and ended up creating his new kingdom of make-up. Serge Lutens first visited Japan in 1971 for a business trip. With his dedication and enthusiasm, Shiseido could eventually shine on world stage.īack then, Serge Lutens had already forged an indissoluble bond with Japan. Yet, he did not become complacent about his achievement, he was hoping to make another breakthrough! In 1980, his ambition led him to cooperate with the Japanese cosmetics giant, Shiseido, which had yet to be known internationally at the time. The success had made Serge Lutens dubbed by the media all over the world “the greatest make-up artist in the world”. It was a silent yet powerful declaration of expressing your true self. Buying Serge Lutens make-up and wearing it in his style meant embracing a new way of living, a way of rejecting authoritarianism. In just a few months, his unconventional make-up became a formidable weapon for French feminists at the time. A silent yet powerful revolution in make-up
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